However, 5.9 million people signed up to Netflix in the three months to the end of June, suggesting the move has been a success for the company. When the changes were introduced in Spain, where users were charged €5.99 for each additional account, it lost a million subscribers in the first three months of the year. On 23 May, it notified customers in more than 100 countries and territories, including the UK and US, about the changes. As a result, Netflix has been losing out new subscribers and more revenue. Officially it has always been against the rules to share passwords in this way but more than 100 million households do, according to the streaming giant’s own estimates. In response, the company announced a global crackdown on subscribers sharing their passwords with friends and relatives who don’t live with them. Services such as Netflix, Prime Video and Disney+ lost more than two million British subscribers in 2022, signaling the first annual decline since the streaming revolution started a ten years ago, according to market researcher Kantar. Netflix, which has 238 million subscribers, has seen growth in new sign-ups slow due to increased competition and customers cutting back during the cost of living crisis. Read more: Can my Netflix subscription help me get a mortgage? What are the Netflix UK password sharing and subscription changes? How do I cancel my Netflix subscription?.Is Netflix more expensive than Amazon Prime or Disney+?.How much will it cost to subscribe to Netflix now?.What are the latest Netflix changes and why are they being introduced?.With so many other services on the market, is it worth the price tag? UK customers now have to pay an extra £3.99 per month on top of their existing subscription to share their account outside their home.Ī monthly Netflix subscription can set you back up to £17.99 per month. Meanwhile, almost 9 million new customers signed up in the three months to September, likely due to the company’s recent crackdown on password sharing. Its most expensive plan has also increased in price by £2, now costing £17.99. This plan is not available to new subscribers. The latest is a £1 increase in price of its basic no-adverts plan for UK subscribers, from £6.99 a month to £7.99. In a bid to gain more revenue in a competitive market, Netflix has announced a number of changes. We explain how subscribers are affected, and look at how much a Netflix subscription costs compared to other streaming services. Netflix has hiked prices for UK subscribers in recent months, and changed its rules around password sharing.
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